I joined Google and YouTube because I saw a great opportunity to bring tech and music together and do right by artists, the industry and fans. "there’s still a disconnect between YouTube and the rest of the industry" It showed me that Google and YouTube know how to listen to feedback (in this case, mine), and are willing to work hard to get things right. They couldn't agree more and the collaboration led to an amazing interactive experience that used technology and Google’s reach to celebrate the birth of hip-hop. I had one condition on participating: that the project be authentic and not some tech company’s interpretation of a cultural revolution.
The birth of hip-hop was a fusion of expression and technical innovation that forever changed our culture and Google wanted to celebrate the moment when it all came together.
Lyor Cohen: Five observations from my time at YouTubeĮarlier this year, I was asked by Google (because they know I am pre "Sucker M.C.") to work on a Doodle celebrating the 44th anniversary of the music that changed my life.
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